Hitek One’s design process draws on a carefully calibrated methodology that ensures your site best represents your business and its mission.  As the first step in this process, we administer an extensive questionnaire. 

The first part of the questionnaire allows us to fully comprehend the activities in which your company is engaged, the ways in which you deliver products and services to your customers, and how you connect with your current client base.  We also identify your unique selling proposition, your chief competitors, your budget for design and maintenance of your web site.  In addition to letting us get to know you, this step ensures we provide the appropriate meta-tags that are essential for search engine optimization.

Our survey’s second section permits us to understand your goals and objectives for establishing or revising your web site.  We learn more about your site’s visitors, and determine how you want visitors to interact with the content on your site.  We identify which site modules—such as event calendars, bulletin boards, or mailing lists—might be most appropriate to include.  We figure out how to best measure your site’s success: through high-volume traffic or increased sales, for example.

Next our questionnaire delves into your design and copywriting preferences.  Will your site’s voice, for example, be conversational or conservative?  Will you need photographs or custom graphics?  We ask you to name sites that appeal to you and to explain why you find them attractive, so that we may incorporate those elements into your site.  We survey any existing print materials so that we might integrate your site’s design with your existing marketing communications and business image.

We then explore technical details and e-commerce options.  For example, who will maintain your site?  How often do you anticipate updates?  Will you need password-protected areas?  We help you decide how best to connect with and sell to your customers, with options ranging from printed and faxed order forms to a shopping cart system that keeps track of stock and performs real-time credit card processing.  We set up a process for calculating shipping and handling charges for domestic and international orders, and for tracking those orders once they have left your possession.  We can even integrate your offline and online orders if you so desire.  Perhaps most importantly, we ensure your site is secure and protects your customers from identity theft and you from fraud or a breach of your merchant accounts.

What can you expect from this process?  First and foremost, a distinctive and efficient web site that drives traffic and increases sales.  Second, the questionnaire requires you to reassess your business’s goals, better identify your market segments, determine how best to move merchandise or streamline services, and thoroughly understand the component’s of your company’s public face.  Your web and business strategies should reflect each other in every way, and Hitek One ensures that happens with every site we design.